Technology has taken over the world. Consumers are increasingly using digital platforms to fulfil their needs – and businesses are capitalizing on this change. For example, brick-and-mortar businesses have expanded their markets through digital marketing strategies or shifted operations online.
62% of respondents believe digital marketing (including social media) is the most important skill for marketing teams to succeed, according to a 2016 survey by consulting firm Spencer Stuart. To thrive amid this competitive business environment, digital marketing experts are important. Most companies are planning to modify their marketing team by either increasing the marketing staff or restructuring their entire team.
Because of this, digital marketers are in high demand. Digital advertisers are the most sought-after, followed by content creators and curators, and then content strategists; according to data from McKinley Marketing Partners.
As marketing teams hire more professionals to expand or restructure their team, digital marketing has emerged as one of the most sought-after roles with 5% growth compared to 2017, capped at 59% demand.
Yet not many talents are available in the market. And conventional recruiting methods, like job advertisments, internal hiring, and referrals, are not enough to attract talent. Simply put, it’s not enough for recruiters to announce vacant positions to the public and hope that talents will apply.
This ebook delves into strategies that have proven successful IN recruiting digital marketing talent. Using Talent Attraction Management (TAM), you will learn how to utilise talent attraction, reception, integration, and reputation to understand what aspects should be optimized depending on your company’s needs and condition.
Stop using old hiring methods. Switch to modern talent attraction strategies to get the results you want. You will be able to reach into a diverse, vast and talent pool. You’ll also give yourself a better chance to win in the tight labour market, given the competetiveness for digital marketers in the current climate.
Speed up the hiring process for quality digital marketers by simply filling up the form below (or click the link), and get a head start on your journey to building a team of quality digital marketers.
For more tips on building an effective working team, read about hiring tips from Glint’s talent acquisition staff, or even consider branching into remote hiring.
Related: The Singaporean employer’s guide to copywriting for effective job descriptions
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