How to write a good job description [Ebook]
An engaging job description will attract more applicants. That’s especially if your company wants to hire millennials.
Millennials look for meaning in life and in work. They want to be part of a community with a wider purpose and flexible work arrangements. If your job postings don’t reflect this (or other things like a strong brand voice), then no one will take the bait.
This ebook will help you convey excitement in your job descriptions to attract top millennial talent. You’ll see the difference it makes when you write job descriptions in an engaging way.
By 2025, millennials will make up 75% of the world’s workforce. That means employers who are recruiting should target their hiring efforts at this group of young people, born between 1979 and 2000.
These candidates are younger. They’re filled with energy and passion. They don’t just want to work, but to hustle, and your job descriptions ought to reflect that new energy.
The greatest job descriptions get straight to the point and have a strong voice. They tell millennial candidates what’s exactly in store for them.
For example, young jobseekers want to know about their role, your expectations, who they’re going to interact with daily, and how much they can expect to be paid.
Make sure your job description contains these pieces of information:
And when writing each of these, be sure to use direct and engaging copy. Be informative, but not long-winded.
This ebook also provides some positive and negative examples of each of these elements to guide you along. Plus, it contains copywriting tips adapted from advertising legend Joseph Sugarman.
